Privacy policy

Last updated: September 25, 2026

AquaRheo Lab, legally operating as a registered trade name (DBA) under Rare Tide Botanicals LLC ("we," "us," or "our"), operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). AquaRheo Lab is powered by Shopify, which enables us to provide the Services to you.



This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.



Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.



Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information:



  • Contact Details: Name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card information (credit/debit cards), transaction details, payment methods, and payment confirmations.

  • Account Information: Username, password, security questions, and saved account preferences.

  • Transaction Information: Items viewed, items placed in your cart, wishlists, purchases, order history, and cancellation or Live Arrival Guarantee claim records.

  • Communications: Inquiries, customer support correspondence, and photographic or video documentation submitted for order verification.

  • Device Information: Details regarding your device, web browser, network connection, IP address, and unique identifiers.

  • Usage Information: Browsing behavior, navigation pathways, and interaction metrics on the Services.

Personal Information Sources

We collect personal information from the following sources:

  • Directly from You: When you create an account, place an order, contact our support desk, or subscribe to drops and notifications.

  • Automatically Through the Services: Collected from your browser or device via cookies, log files, web beacons, and related technologies as you navigate the store.

  • From Service Providers: Technical, payment, logistics, and data analytics vendors acting on our behalf.

  • From Partners and Third Parties: Independent platforms, advertising networks, or social channels you interact with.

How We Use Your Personal Information

We use personal information for the following operational and commercial purposes:

  • Fulfillment and Service Delivery: To fulfill our contract with you, process payments, verify orders, coordinate shipping, manage customer accounts, deliver Live Arrival Guarantee protections, and provide recommendations.

  • Marketing and Promotions: To send promotional updates, drop notifications, and targeted marketing communications by email or text message, where permitted by law.

  • Fraud Prevention and Platform Security: To verify identities, authenticate customer sessions, detect and mitigate malicious activity or security incidents, and ensure safe payment transactions.

  • Customer Communications: To respond to support tickets, provide transactional receipts, notify you of weather delays or shipping schedules, and maintain client relationships.

  • Legal and Regulatory Compliance: To satisfy applicable corporate, tax, and agricultural obligations, respond to lawful subpoenas, and enforce our terms and storefront policies.

How We Disclose Personal Information

We disclose personal information to third parties under specific, legitimate operational circumstances:

  • Shopify and Operational Vendors: Shopify powers our store infrastructure. We share information with service providers handling cloud hosting, payment processing, fraud screening, fulfillment, and parcel delivery.

  • Marketing and Advertising Partners: We utilize marketing networks to display targeted communications across third-party websites based on past interactions with our store.

  • With Your Consent: When you direct us to transmit information, such as through third-party integrations, external payment wallets, or social login features.

  • Corporate Entity and Affiliates: Between our operating DBA, AquaRheo Lab, and our governing parent entity, Rare Tide Botanicals LLC, for internal administration.

  • Legal, Compliance, and Business Transfers: In connection with corporate reorganizations, sales, or regulatory filings, or to comply with law enforcement requests, subpoenas, and audits.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information regarding your access to and interaction with our website. Information entered on our store is transmitted directly to Shopify and its data sub-processors. Shopify may utilize enhanced features that aggregate customer interaction data across merchants to optimize fraud detection, checkout workflows, and ad targeting.

To review Shopify’s data governance and consumer privacy practices, visit the Shopify Consumer Privacy Policy.

Third-Party Websites and Integrations

Our website may provide outbound links to third-party services, social media channels, or external tools. We do not govern or assume responsibility for the security, data collection, or privacy practices of external platforms. Your interactions on external platforms are governed by the respective platform policies.

Children's Privacy

Our Services are not directed toward children, and we do not knowingly solicit or collect personal information from individuals under the age of majority in their jurisdiction. If you believe a minor has submitted personal information to our site, contact us immediately to request deletion. We do not have actual knowledge of selling or sharing personal information of individuals under 16 years of age.

Data Security and Retention

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, or misuse. However, no data transmission over the internet is completely impenetrable, and we cannot guarantee absolute security.

We retain personal information for the period required to service active customer accounts, fulfill legal and state tax obligations, resolve disputes, maintain accurate financial ledgers, and enforce our agreements.

Your Privacy Rights and Opt-Outs

Depending on your jurisdiction, you may have specific statutory rights regarding your personal information:

  • Right to Know / Access: The right to request access to the categories and specific pieces of personal information we maintain about you.

  • Right to Delete: The right to request the deletion of your personal data, subject to legal and regulatory retention exemptions.

  • Right to Correct: The right to request that inaccurate or incomplete personal details be amended.

  • Right to Data Portability: The right to receive a copy of your personal data in a structured, portable electronic format.

  • Right to Opt-Out of Sale or Targeted Advertising: The right to direct us not to sell your data or share it for cross-context behavioral advertising. You can signal your opt-out preferences using a recognized Global Privacy Control (GPC) signal on your browser.

To exercise these rights, contact us at support@aquarheolab.com. We will verify your identity before processing the request and will not discriminate against you for exercising your legal rights.

International Data Transfers

Personal information collected by our storefront may be transferred, stored, and processed outside your state, province, or country of residence, including on servers located in the United States and other jurisdictions where Shopify or our service providers maintain facilities.

Changes to This Policy

We reserve the right to amend this Privacy Policy periodically to reflect changes in our operational procedures, technical infrastructure, or legal obligations. Updated policies will be posted on this page with a revised "Last updated" date.

Contact Information

For inquiries regarding this Privacy Policy, our data practices, or to exercise your privacy rights, please contact our operational desk:

  • Legal Entity: Rare Tide Botanicals LLC (DBA AquaRheo Lab)

  • Customer Support Desk: support@aquarheolab.com

  • Website: aquarheolab.com